11 Excellent Free Digital Marketing Courses Online
Hey You!! Yes, you can now master the fundamentals of digital marketing without shelling out a ton of money for an MBA. You can learn a lot about the various facets and specialties within this constantly evolving area from the many resources available online. We'll expose you to some of the top free online digital marketing courses we've uncovered in this article. We've ranked them using our unique process and put them in descending order, starting with our top picks.
Disclaimer: An affiliate link may be present in some courses. According to the approach, courses were picked first and affiliate links were added once the ranking was finished.
You will undoubtedly find something of interest in our collection of free courses, whether you are an experienced businessperson, a first-time marketer, or a small business owner. After the review, we will address some of the frequently asked questions regarding these free online courses in digital marketing.
Ranking 11 Free Online Courses for Digital Marketing
1. Fundamentals of Digital Marketing ( Offered by Google )
The company that invented digital marketing is the best place to learn about it. For good reason, Google's free online course on digital marketing is at the top of our list; it covers every facet of the subject for both novice and experienced users, and it includes free certification. Google's industry-recognized certification program is a great way to enhance your skill set and attract attention to your profile.
There are 26 lessons in this free 40-hour online course on digital marketing, which you can finish anytime and whenever you want. The various lessons in each module are broken down into text, video, and knowledge-testing quizzes. You have the option to pick and choose which classes to include in your personalised learning plan if you don't want to move forward with the complete course. To achieve certification, we strongly advise starting at the beginning and moving forward incrementally.
While we won’t list each module, some of the subjects covered include:
Building your web presence
Planning your online business strategy
Understanding search and how to improve your campaigns
Getting noticed locally
Building an online store
Expanding internationally
Social media marketing
Mobile marketing
Content marketing
Email marketing
Advertising and analytics
Cost: Free
Certificate: Yes
Time to Complete: 40 hours
Curriculum: Introductory to intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Taught by four engaging instructors
Excellent user interface
Industry recognized certification
Cons:
Too short
3. Free Diploma in E-Business ( Offered by Alison )
Mike Feerick created Alison in 2007, making it the first platform for massively open online courses (MOOCs) on the internet. One of the best free online course providers you will find, with more than six million students registered on the website.
Students who take the Diploma in E-Business course benefit from learning about Google Analytics and AdWords, search optimization, revenue metrics, analysis, campaign tracking, digital measurement, and other marketing-related topics. The free online digital marketing course, which takes six to ten hours to finish, has more than 84,000 students enrolled. You must receive a grade of at least 80% on the final exam to pass. You will receive a Learner Achievement Verification Report once you've finished, or you can choose to spend roughly $20 to get a certificate from the website's online store.
Cost: Free
Certificate: Yes, with fee
Time to Complete: Six to ten hours
Curriculum: Beginner
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Recognized leader in online learning
User-friendly platform
Video tutorials
Cons:
•Students wishing to obtain a certificate will need to purchase it in the online store.
4. Become an Online Marketing Manager ( Offered by LinkedIn Learning )
Students who already have a working knowledge of digital marketing can take this 24-hour course through LinkedIn Learning to gain the managerial abilities necessary to advance up the corporate ladder. Students will learn the best practices for online marketing, how to use the most recent tools to develop a digital marketing strategy, and how to effectively advertise on social media platforms in this free online course on digital marketing.
The course features 11 modules covering advance aspects of marketing including:
Growth hacking
Advanced branding
SEO foundations
Email and newsletter marketing
Google analytics
Google AdWords
Facebook and Twitter
Sketch for UX design
If you already have a premium LinkedIn membership—as most marketers do—you may enroll in the course for free, or you can sign up for a trial and view the lessons for free for one month.
Cost: Free Try a free trial for Linkedin Learning.
Certificate: Yes
Time to Complete: 24 hours
Curriculum: Intermediate to advanced
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Taught by industry experts
Receive a completion badge for your profile or CV
Excellent user interface
Cons:
•Must cancel LinkedIn premium before the trial is up to avoid fees
5. Digital Marekting Strategy ( Offered by The University of Edinburgh )
One of Scotland's best colleges is providing this comprehensive digital marketing course through Edx. The course can be finished in around 8 weeks if four to six hours per week are dedicated to training. The curriculum is extensive. This is one of the best options for students looking for the most comprehensive free curriculum on digital marketing.
At the paid level of edX, which is also a component of a professional certification, certificates for the course are available. However, it is free to audit the lessons in each module. You can read and view all of the course material by auditing it.
The course's objective is to give participants a general understanding of business-related, strategic digital marketing. It's a perfect course to add to your resume or CV because it's taught by two professors from the University of Edinburgh.
Cost: Free
Certificate: Yes, with fee
Time to Complete: 10 months
Curriculum: Intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Comprehensive course syllabus
Excellent user interface
Over 7000 students have enrolled in the course
Cons:
Certification only available at the paid level.
6. Digital Strategy and Action ( Offered by Babson College through edX )
An intriguing free online course called "Digital Strategy and Action" will show marketers what huge companies like Amazon, Facebook, Netflix, and Google have in common when it comes to digital strategy. Students will discover in it how the CEOs of these titans changed course from a straightforward notion to billions in sales and how they continue to expand.
The course includes a ton of helpful suggestions, recommendations, and fascinating in-depth case studies, such as tales of Netflix CEO Reed Hastings and Amazon CEO Jeff Bezos.
The course will provide you insight into how the biggest marketing leaders in the world have managed to maintain their position at the top if you're an entrepreneur or marketer who dares to dream larger.
There is no necessity for students to choose the premium option, which grants them a shareable certificate bearing the Babson University logo and is signed by the instructor. Additionally, it is free to use the audit version in its entirety.
Cost: Free
Certificate: Yes, with fee
Time to Complete: Four weeks
Curriculum: Introductory to Advanced
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Taught by Babson College Lecturer of Strategy Peter Cohan
Interesting and engaging
Perfect for those who need a little motivation
Cons:
You will need to pay to obtain a shareable certificate
7. Digital Media and Marketing Strategies ( Offered by the University of Illinois through Coursera )
The University of Illinois' fifth course in a seven-part concentration in digital marketing is called "Digital Media and Marketing Strategies." It can be finished in either the premium edition or the free audit mode, like with all Coursera courses. Students who choose the paid option will be given a certificate of completion.
The free 15-hour course in digital marketing will teach you:
How to optimize your digital assets
The basics of online and video marketing
The basics of email and social media marketing
Cost: Free
Certificate: Yes, with fee
Time to Complete: 15 hours
Curriculum: Beginner
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Taught by Mike Yao, Associate Professor of Digital Media
Part of a 100% online MBA from the University of Illinois
One of the only free courses with accreditation on our list
Cons:
You will need to pay to obtain a shareable certificate or earn credit
Some assignments may not be available in the audit-only mode
8. Digital Marketing Strategy ( Offered by Learn@Forbes )
This course, Digital Marketing Strategy, is available for free for 14 days with a trial to Learn by Forbes, one of the financial and investing publication's own series of accredited online courses. The self-paced, three-hour course covers all the fundamental components of creating a digital marketing plan, including:
How to create a digital marketing strategy to meet organizational goals
Understanding the customer journey and how it applies to digital marketing
Exploring the use of a digital SWOT in assessing marketing efforts
Explaining how lessons learned are integrated into digital marketing
Describing the key ethical and legal issues in digital marketing
This list is merely a sample of the information you will learn in this condensed but dense course. As you advance through the course, learning will be simple because it makes use of case studies, flash cards, and interactive activities to ensure that you remember as much as you can. Upon completion, you will be qualified for a certificate that you can use in your LinkedIn profile, CV, or resume.
Cost: Free
Certificate: Yes, with monthly membership
Time to Complete: Varies
Curriculum: Beginner to Intermediate
User Experience: Excellent
Quality of Instruction: Excellent
Pros:
Free subscription gives you unlimited access for 14 days
Go at your own pace
Excellent reputation
Cons:
You can only receive certification behind the paywall
9. Quick Tips and Tricks to Learn Digital Marketing in no Time
( Offered by Skillshare )
Kapil Chopra, a self-described "digital marketing nerd," is the instructor for this 37-lesson course, which is available on Skillshare for free. Since Skillshare offers a free two-month trial, you will have plenty of time to complete all of the lessons if you so choose. The course lasts just under four hours.
While we won’t list each one, some of the more engaging lessons include:
How to do keyword research
How to see if your site is mobile-friendly
YouTube SEO techniques
Google AdWords and Analytics
Email marketing
Social Media Marketing
Cost: Free for the first two months—$99 per year thereafter
Certificate: No
Time to Complete: Approximately four hours
Curriculum: Introductory
User Experience: Good
Quality of Instruction: Good
Pros:
Short and easy-to-digest lessons
Includes a hands-on class project
Video tutorials
Cons:
Must cancel the subscription before the two-month trial period ends to avoid being charged a fee.
Too basic for students looking for a more detailed course
10. Internet Marketing for Smart People (Offered by Copyblogger )
For 16 years, Copyblogger has provided excellent guidance on digital marketing, and this course, Internet Marketing for Smart People, is produced using the same engaging, no-nonsense methodology.
Respected copybloggers have established a reputation as authorities in just one key area of digital marketing—content strategy—among the online community. The 20 modules that make up the free online digital marketing course will be delivered right to your email inbox. You will also have access to a ton of materials and additional eBooks that will help you convince and influence your audience through the written word.
Cost: Free
Certificate: No
Time to Complete: Varies
Curriculum: Introductory to Intermediate
User Experience: Good
Quality of Instruction: Excellent
Pros:
Learn from the experts in digital content marketing
Easy sign up
Lots of extras
Cons:
The course is delivered via email so you have to wait for each new installment
11. The Beginners Guide to Online Marketing ( Offered by Quicksprout University )
The slogan of Quicksprout is "Get Your MBA in Digital Marketing for Free," and this top-notch platform is brimming with information to assist you in learning all you need to succeed. The platform, which was established in 2008 by marketing guru Neil Patel, is managed by a group of gifted businesspeople under the direction of Lars Lofgren.
The site offers an inexhaustible supply of knowledge about anything associated with the internet and digital marketing. But this is the place to start if you want to learn all the ins and outs. 13 guides are included in The Beginners Guide to Online Marketing, a course and e-book that will help you master every facet of digital marketing.
For those who love learning at their own pace, Quicksprout is the ideal platform to jump in wherever you want and start your journey to digital marketing mastery.
Cost: Free
Certificate: No
Time to Complete: Varies
Curriculum: Beginner
User Experience: Good
Quality of Instruction: Good
Pros:
Exhaustive list of articles and resources
Go at your own pace
Excellent reputation
Cons:
No syllabus or quizzes
Unstructured
It’s time to make a better version of yourself!! Good luck!
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